D&AD - Yula
Create a copy-led campaign that develops an external brand promise and convinces traditional energy drink consumers to switch to Yula.
This university design project was for a company called Yula. The creative challenge was to extend Yula to a wider audience however their synonymous lifestyle needs to be also recognized. They want to convince people to switch to their energy drink which contains less sugar than normal energy drinks. To reach this goal one needs to use copywriting in advertisements.
To reach that audience locations such as tube stations, gym, airport, etc... are used. People travel to work or those who have a healthy lifestyle and visit the gym. This is a perfect way to advertise and introduce Yula to this audience since Yula also contains 50% less sugar.
